BOSE AVIATION //
MARKETING COLLATERAL
PRINT + DIGITAL | VISUAL STORYTELLING | EMAIL CAMPAIGNS
OVERVIEW: We work with Bose Aviation to develop marketing materials that showcase their premium headsets for aviation professionals. Our work spans print collateral, social media, and email campaigns that highlight both technical excellence and enhanced flying experiences.
Account Managers: Madi Wilson, Evan Fast, Kristen Fisher
Project Managers: Amanda Shankle, Elizabeth Ramirez
Creative Directors: Landon Barton, Shaun Crockett
Art Directors: Jenna Bolend, Alex Castellanos
Copywriters: Gracie Fitzgerald
Production Artists: Randy Green, Carter Parker, Pat Schwatken, Beth Wheeler
Proofreaders: Terrie Johnson, Amber Goodson
Bose assets, photography, branding are owned by Bose Corporation.
CHALLENGE: Communicate complex technical benefits to diverse aviation audiences while maintaining consistent messaging across channels. Our task was to balance specifications with experiential benefits in a way that reinforces Bose's premium positioning.
APPROACH: We created an integrated strategy connecting print and digital touchpoints to tell a cohesive brand story.
MARKETING COLLATERAL: Developed brochures, one-pagers, and sales tools that balance technical precision with compelling visuals
SOCIAL MEDIA: Created platform-specific content highlighting product innovations and customer testimonials that builds community among aviation professionals
EMAIL MARKETING: Designed targeted campaigns for different market segments that nurture leads through the sales funnel with relevant, valuable content.
PROCESS HIGHLIGHTS: The most rewarding aspect has been translating technical benefits into meaningful advantages for pilots. By focusing on communication clarity, reduced fatigue, and enhanced safety, we've connected specifications to real-world impact
OUTCOME: Our work has successfully:
Increased engagement through content that balances technical information with compelling storytelling
Created versatile marketing assets that support the sales team effectively
Improved email performance through targeted, value-driven content
Delivers a cohesive family of products with individual personality
TOOLS USED: Adobe Illustrator, InDesign and Photoshop, Figma, Sprout Social, Emfluence Email Marketing
FUN FACT: The first Bose Aviation headset was developed after Dr. Bose had poor quality headphones during a flight!