MICHELIN (B2B) //
MARKETING COLLATERAL
INFORMATION DESIGN | LAYOUT | BRAND STRATEGY
OVERVIEW: Strategic development of presentation decks, one-sheets, and sales materials that transform complex information into compelling visual narratives while maintaining brand consistency and driving audience action.
Account Managers: Ashley Ball, Renae Gottschall, Rylie Kalab, Evan Fast
Project Manager: Amanda Shankle
Creative Director: Landon Barton
Art Directors: Jenna Bolend, Alex Castellanos
Copywriters: Gracie Fitzgerald, Nick Kinney
Production Artists: Randy Green, Carter Parker, Pat Schwatken, Beth Wheeler
Proofreaders: Terrie Johnson, Amber Goodson
Michelin assets, photography, branding, Michelin Man are owned by Michelin.
CHALLENGE: Create marketing materials that effectively communicate key messages, maintain visual interest, and support sales efforts while adhering to brand guidelines and ensuring information is accessible and impactful.
APPROACH: I approached by developing marketing collateral with a focus on both visual appeal and strategic effectiveness, considering the specific goals and audience for each piece by incorporating versatile design and visual storytelling while keeping the information clear.
PROCESS HIGHLIGHTS: The most satisfying aspect of creating marketing collateral is seeing how strategic design decisions can transform complex information into clear, compelling communications that achieve business objectives and support sales efforts.
OUTCOME: The various pieces of collateral successfully:
Simplify complex information while maintaining depth and accuracy
Balance visual impact with clear communication of key messages
Support sales teams with materials that convert interest into action
Maintain brand consistency while adapting to specific contexts
TOOLS USED: Microsoft Powerpoint, Adobe Illustrator, InDesign, Photoshop
FUN FACT: The Michelin Man’s name Bibendum (or Bib)! :)