STRAWBERRY HILL //
PRINT + DIGITAL REACH
DIGITAL REACH | PRINT | BRANDING
OVERVIEW: A comprehensive marketing suite for The Strawberry Hill Neighborhood Association, encompassing print materials, website design, and brand identity development.
CHALLENGE: Develop both print and digital presence for The Strawberry Hill Neighborhood Association that honors the area's rich history while appealing to new visitors. The deliverables included a guide booklet for neighborhood tours and a responsive website that showcases the neighborhood's unique character and attractions.
APPROACH: I began by developing a new logo and graphic elements that captured Strawberry Hill's distinctive personality. Since the neighborhood has been gaining popularity recently, I created a neighborhood tour guide as an engaging way to introduce visitors to Strawberry Hill's rich culture and vast history. The responsive website was designed to complement the print materials while providing additional functionality and accessibility.
PROCESS HIGHLIGHTS: This multifaceted project allowed me to leverage diverse skills:
Art direction and design across multiple platforms
Brand identity development for a historic neighborhood
Copywriting that balances historical information with engaging narrative
Responsive web design that maintains brand consistency
Print production management for the tour guide booklet
OUTCOME: The suite successfully:
Created a cohesive visual identity that respects the neighborhood's history
Established a responsive website that serves both residents and visitors
Provided the Neighborhood Association with versatile brand assets
TOOLS USED: Adobe Illustrator, InDesign, Photoshop, Figma, Digital Camera,
FUN FACT: This is the town I was born in. :)